Publication Plan
Title: AMP
Positioning statement: Live Loud, grab AMP! (01/03/10- since this plan i have changes this too "Plug in Live Loud")
Frequency of publication: Monthly
Price: £2.30
Distribution: Newsagents, music shops, Supermarkets, online subscription
Rationale: To appeal to the target audience directly using involvement like pages where the audience write in to what they want to read. We will include interviews and overall focus on what the audience will want to know and see.
Style: Informal, humorous with simple vocabulary and following the regular style magazine commonly conform to.
Regular content: Forum for readers, AMP AT... (Exclusive reports from the hottest gigs) use someone to include a column in the magazine,
Feature content: Interviews, investigations, gossip from the industry (my genre), do’s and don’ts, Competitions
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